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In our culture, we spend a lot of time thinking about ourselves as like a problem we need to fixour skin, weight, diet, even fashion is never quite living up. Were going to use her story to connect with the brand and provide the brand with this fresh, new voice. The campaigns later iterations will feature the skin care ranges hero product, the Weightless Water Cream. On Monday, it was announced that Ferrera, CoverGirl's newest ambassador, would be the face of the brand's Clean Fresh Skincare, a new vegan and cruelty-free collection infused with nourishing ingredients like rose water, hyaluronic acid and vitamin C, all at an affordable price point. Shes a good storyteller, and she has an authentic story to tell, he said. It's better than not getting it in. The campaign, starring America Ferrera, is part of Cover Girl's long-term turnaround strategy. Charlotte writes about sustainable beauty, fashion, food, and culture. Implanted with argan and marula oils, CoverGirls first vegan mascara is available in four colors: Black Brown, Black, Very Black, and Pitch Black. But its for good reason: its packed full of electrolytes. We use cookies to ensure that we give you the best experience on our website. You will continue to see Cover Girl pioneer in the clean, health and wellness space in the mass market. The trio locks in hydration while giving her skin time to breath after being on camera for hours at a time. I've realized I feel most out of control when I'm just giving my time to social media without any discernment. Before I would think, well, I need a whole hour if I'm gonna sit down, I don't want to start a podcast and not finish it, I don't want to read only 10 pages of a book. Its an addition to a roster that more and more represents America, in the United States. Now, almost 12 months later, weve been now growing and gaining share for 14 consecutive weeks.. If I'm in front of the camera or doing press, I have to do makeup every day, all day. And anything that I'm adding to that is about what makes me feel good. And so I haven't had a lot of time for taking in inspiration. All products featured on Vogue are independently selected by our editors. We should all have the ability to access safe products and to know what we're putting on our bodies because our skin takes it all in, Ferrara tells me over Zoom. in English, 45 For 60 years, the company has offered solely makeup products, but the modern beauty market is also about whats underneath. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. 'Blonde' Official Trailer: Ana de Armas Unravels as Marilyn Monroe in Netflix's NC-17 Drama, Prince William's Rumored Affair Is Back at the Top of Twitter News Amid a 'Salacious' Anonymous Report, Sydney Sweeney on Fame, Hollywood Fakery and the Pressure of Paying the Bills, Amber Heard Sells Yucca Valley Hideout for Major Profit. 2022 Cond Nast. We're taking in so much and we have so little control over what pops up on our screen. Last year, the brand revived its partnership with model Niki Taylor, who first served as a Cover Girl three decades ago. My intention is just to stay inspired and not wait for the perfect setting to get inspired. As a body image thing, as a health thing, as a nourishing thing. The biggest beauty stories, trends, and product recommendations. We brought back Niki Taylor, we invested back in the core of the business, and we brought back this genuine, fresh approach [to beauty], Curti said. Or at night, I need a hot bath, I need everyone to go away so that I can do anything remotely inspiring, which basically meant that I never ever took in anything inspiring. I feel like I have struggled my whole life with diet and nutrition. For me thatmeans fitting in a meditation with the Waking Up app and writing in my favorite journal. From United States Since I was 17, wearing makeup has been part of my job. I always feel most grounded and powerful when I move through my days consciously. Castle Square House 9 Castle Square The Coty Inc.-owned brand, which announced the appointment of America Ferrera as its latest face late last year, is inaugurating the launch of its first skin care range with a campaign starring the actress. She fits the profile of the changing American consumer, which is the Hispanic consumer 20 percent of the U.S. population is Hispanic, it is the fastest-growing and youngest population. popular searches discovered on 01 Aug. AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around covergirl on 01 Aug. Its a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. America Ferrera stars in Cover Girl's first skin care campaign. For Ferrera, being a CoverGirl is another step towards evolving our standards of beauty on a broader level. But there is this sweet spot, where it does feel like a tool, where it does feel like connecting, where it does feel like I'm being authentic by sharing a part of myself. Senior Editor, UK | Southsea, United Kingdom Top News Stories Alerts Straight to your Inbox. She has a bachelor's degree in history and a postgraduate certificate in cultural heritage. The latter includes another hydration hero: hyaluronic acid.Other notable ingredients in Clean Fresh Skincare include meadowfoam seed oil, a moisture-sealing emollient which helps to regulate sebum, and rosewater, an antioxidant-packed anti-inflammatory, which helps to reduce any redness or puffiness in the skin. We are really dominating in the clean space in the mass market. To revist this article, visit My Profile, then View saved stories. We like to use GRIPBELL weights for our virtual workouts. Recently, I shifted and reframed my belief about myself: I am whole, I am strong, I am healthy, and I am enough. 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Andrew Stanleick, executive vice president of CoverGirls parent company Coty, says that moving into skincare was a natural evolution for the brand. The brands strategy, in part masterminded by Stefano Curti, Cotys chief brands officer, has led to a changing of the tides indicative of Cotys turnaround as a whole. CoverGirl is an icon in the makeup aisle, with a deep heritage in skin-forward products, he noted. Front Row at Saint Laurent Mens Spring2023, Pusha T, Futura, and More Attend the KENZO By Nigo LaunchParty, revived its partnership with model Niki Taylor, Stssys Nike Air Max 2013 Collection Drops This Week, 2021 Beauty Inc + Footwear News Virtual Wellness Forum, Greenwashing Abounds and Fast Fashions the BiggestCulprit, MLBs Manfred Defends Antitrust Exemption, Cites Minor LeagueCosts, D.C. Rubell Museum Names Director, Design Miami Cancels Inaugural Paris Edition, and More: Morning Links for August 2,2022. From mantras to meditation, mindfulness to manifestation, Well Intentioned offers an intimate look at how to make space for self-care in meaningful ways, big and small. The global skincare industry is currently worth more than $100 billion USD, and by 2028, its expected to grow to more than $145 billion USD.We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point, said Stanleick. I don't think I could have imagined that the conversation around beauty standards would have evolved such that a brand like this would want me to be the face of it as I am, not having to change myself but actually changing the narrative so that people like me are included in it.. I want to really honor that space and not just go to social media when I feel like I should or I have to. Without precedent for 60 years, the brand is extending beyond makeup products and into a new beauty category. Below, she takes Vogue through her intentions for nurturing her body and mind while staying creatively inspired. Makeup Brand CoverGirl Launches Vegan Skincare Line. We know consumers are more skin-aware than ever and want ingredient-conscious products at an accessible price point. I was having really uncomfortable reactions to lots of foods, and I constantly needed a doctor, a plan, a nutritionist or an allergist or someone to tell me what the right thing is for me. When Im not working, I love to have bare skin thats healthy and beautiful all on its own., More fresh faces and clean products are in the works for the year, too. These are minerals (Like potassium, calcium, magnesium, etc) that help to attract water and hydrate your skin when they are linked with another skin-identical molecule, like lactate, gluconate, or pyroglutamic acid.Brief science lesson over, electrolytes are a big part of the reason that CoverGirl can claim its skincare line is an intense hydrator. Copyright www.vegansnews.com All rights reserved. If you would have told little me that I would grow up to be a CoverGirl, I would be very confused and probably think that meant me having to transform into a skinny blonde, white girl. Banking on clean product positioning with a slew of new launches last year starting with its Clean Fresh range of complexion products, a vegan mascara and its first foray into skin care the brand is relying on old and new rosters of spokespeople to market them. Weve revived the core of the equity of Cover Girl, and we started regaining momentum in March 2021. WWD and Women's Wear Daily are part of Penske Media Corporation. Furthermore, prominently, as a Leaping Bunny-confirmed brand, CoverGirl is not sold in China. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers.