The intent is to get Americans to change their bathing habits and adopt the use of liquid body shampoo and a sponge in the bath or shower. Live it and my husband loves it too. The body shampoo has raised Jergen's total share of the $2 billion personal cleansing market (including bar soaps and liquids) by two percentage points, to more than 6%. All the things you want, nothing you don't: That's the way it works. The problem in the U.S., Jergens determined, was that previous introductions hadn't been well funded and the formulas often left a funny after-feel. Here we can take pleasure in reminiscing about the good ol' days times we shared with loved ones, both humorous and sad. Bath And Body Works Art Stuff Sherbet Shake Just Beachy Body Moisture, $29, ebay.com. Number 8860726. I remember seeing tv ads for this as a kid. 1 in the small but growing $158 million liquid body cleanser market. But historical precedence and my collection of more than 80,000 once-new consumer products attests to the real risk KAO/Jergens is taking in trying to get America to change its bathing habits. Are you a print subscriber? But America's habits are hard to change. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. In the early 2000s, there were a handful of weird shower beauty products people were huge fans of, from hair tinting shampoo to glitter-slicking shower gels. Specifications:Material: Natural Sisal Fibers Size: approx. It was nice but smaller than the picture. Even if you never saw a bottle outside of your girlish-centered fantasies, horse shampoo was a real thing to wash your hair with in the early '00s. Why did I not have any guidance back then? And seeing as our beauty ideals were a tad cringe-y back in the day (just think of sharp-contrast low lights), our bath products didn't get to be an exception. If the shower is the only time you have just for you, then make the most of it! Do Not Sell or Share My Personal Information, Dimensions: 3.0 inches (H) x 3.0 inches (W) x 27.0 inches (L), Included in the box: Package Includes: And there is no way Jergens has unequivocally tied in the use of the sponge with its own liquid soap product after the consumer initially purchases the two together. JERGENS INGREDIENTS: WATER, SODIUM LAURETH SULFATE, GLYCERIN, COCO-GLUCOSIDE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, CETYL ALCOHOL, GLYCOL DISTEARATE, FRAGRANCE, SODIUM CHLORIDE, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, MALIC ACID, DISODIUM EDTA, BUTYROSPERMUM PARKII (SHEA) BUTTER, BUTYROSPERMUM PARKII (SHEA) OIL, SODIUM HYDROXIDE, PPG-9, SODIUM BENZOATE, SALICYLIC ACID, YOU MAY ALSO LIKE I'm going out on a limb. It was meant to be this big thing that could get your body all primed and buffed for your self-tanning session in the bathroom. Nostalgia is often triggered by something reminding you of a happier time. Easy to use, just grip handles at two sides, then wipe your back up and down.3. With more shower body lotions, the mission to be lubed-up and as shiny as a sequin continued. Started coming apart the first time I used it. His ambitions are evident in the new ad theme from Suissa Miller: "The switch is on.". Jergens Refreshing Body Shampoo, complete with hollow-center sponge, scrubbed that slate clean. Using this shampoo promised to either tint your hair darker or lighten it up, depending on which line you went with. Share 3 or more photos, Earned when a user has gotten 2 or more helpful votes. Picture showed wider and longer. I mean, when looking like you just came back from St. Bart's was the norm (just think back to Paris Hilton and Lindsay Lohan), can one truly be surprised that there were self-tanning bath gels and special exfoliants on the market? Back when glitter was used in just about every eyeshadow, lip gloss, and lotion available, is it any wonder our soaps and night creams where packed to disco-ball proportions with the stuff? Copyright 1995-2022 eBay Inc. All Rights Reserved. Check out the playlist below, and be sure to subscribe to Bustle's YouTube page for more hacks and tricks! With more liquid soaps sitting on sinktops, Andrew Jergens Co. in 1993 decided to loosen the grip of bar soaps on the bathtub. By the second half of 1994, the company was offering a free sponge with any purchase of an economically priced 8 oz. That is a great deal of money -- but is it enough to get the American public to change its bathing habits a second time around? 27.56" x 3.15" (70cm x 8cm)Length of Scrubber Part: approx. Adrianne Pasquarelli Want more fashion and beauty? 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Back Scrubber Soft Skin Care Exfoliating Loofah Sponge Strap Shower Body Massage N/A, See Promotional Terms. The intent is to get Americans to change their bathing habits and adopt the use of liquid body shampoo and a sponge in the bath or shower.Americans will remember when Minnetonka's, New ESG reporting standard earmarked for grocers, SN Top 10: Hannaford, Trader Joe's, Hy-Vee top the weeks headlines, SpartanNash hosts largest-ever Expo for independents, Publix takes Q2 bottom-line hit despite 9.3% net sales gain, 2022 Informa USA, Inc., All rights reserved, Price inflation climbs in bakery category, Dollar General eyes bigger presence in health care, Trader Joes store becomes company's first to form union, H-E-B stands at the top in pharmacy customer satisfaction, Hy-Vees Randy Edeker to hand CEO reins to Aaron Wiese, Meet the 2022 Top 50 retailers and wholesalers, SN Fresh Foods Trends Report: A closer look at the data, Grocery chains are innovating and reinventing foodservice, SN Retailer Expectations Survey 2022: More hiring, prepared foods and online grocery on tap. Starting in March '94, Jergens drove demand for the pH-balanced, non-soap formula through a $50 million TV and print advertising campaign and direct mail sampling effort. Appropriate and comfortable friction, that will help you eliminate fatigue and remover the dirt.5. This item is sold through the SGDL Holdings operated by SGDL Holdings Inc. View cart for details. Visibly Brighter Shampoo, $7.99, johnfrieda.com. "Jergens Body Shampoo has set the stage for more things to come," Mr. Zimmerman says. United States (excluding Alaska & Hawaii) Shipments only. Our love for glitter had no bounds in the early '00s. Jergens' success has spurred competition-from Lever Bros., Procter & Gamble and Dial Corp., for a total of eight new products since 1994. 2022 BDG Media, Inc. All rights reserved. They might have felt decadent and special at the time, but now they probably just seem a little silly. So grab your Pogs, Surge cans and Thriller cassettes, and we'll see you in /r/nostalgia! The body sponge Jergens wants to sell America on is dual-textured; it will make lather/bubbles. But it was just a regular ol' scrub. Earned when a user has written 5 or more reviews, Want to earn this badge? Cleans without stripping skin and pH balanced Jergens Natural Glow Color Primer In Shower Scrub, $9.99, ulta.com. Supermarket News is part of the Informa Connect Division of Informa PLC. 1 x Sisal Fiber Back Scrubber Original Scent Moisturizer, To view this website correctly, please ensure you have, Toning Moisturizer with Sunscreen Broad Spectrum SPF 15, Daily Moisturizer with Sunscreen Broad Spectrum SPF 20, Cleans without stripping skin and pH balanced. But Mr. Zimmerman is determined to keep cleaning up in the category with new innovations, such as sponges in different colors, including animal-shaped sponges for kids. A woman showering put liquid body wash into the dent of the sponge and it lathered sooooooo much. Robert McMath is a new-product consultant and director of the New Products Showcase & Learning Center in Ithaca, N.Y. /sites/all/themes/penton_subtheme_supermarketnews/images/logos/footer.png, While Kao, the Japanese company behind the new Jergens Refreshing Body Shampoo System, hasn't asked me, I am troubled by the expenditures the two partners say they are planning to support a product introduction here in America. body shampoo. And nevermind that banging on the door - it's still me time! When thinking back to those shower products, I have to admit the common theme of them made sense. A very soft back strap, it is fast dry and convenient for you to storage. Essentially it was just body lotion you could put on in the shower, but the use of the phrase "body moisture" just makes me think of, um, sweat. Treat yourself with a Jergens nourishing oil-infused body wash with Shea Butter. I'm all for that fresh-baked cookie smell, but this seems a little excessive. First time purchase only, local category deals. First time purchase only, local category deals. It's also extending beyond its original and deodorant formulas with a new moisturizing formula. By subscribing, I agree to the Terms of Use and have read the Privacy Statement. While Kao, the Japanese company behind the new Jergens Refreshing Body Shampoo System, hasn't asked me, I am troubled by the expenditures the two partners say they are planning to support a product introduction here in America. Lather and lots of soap bubbles are what Americans equate with cleanliness. Works great, west to clean , just throw it in the wash. Refills of the liquid are 8-ounce bottles for $3.29 to $3.59. Review requests are sent by email to customers who purchased the product. Orders are typically delivered in 3-6 business days. My former new products reporting company turned up more than 50 new liquid soap versions within a year or so -- far too many for all to become successful. By Dont waste your money. (Others are NOT Included). Breathe deep. I personally never braved the species jump. I miss my sponge, like this. Images: eBay (6); Amazon (2); John Freida (1); Ulta (1), This Week's New Makeup Releases & More Beauty Headlines, Julys 13 Best Beauty Launches, According To Our Editors, 26 Editor-Approved Items To Shop At Nordstrom's Anniversary Sale, Get Even More From Bustle Sign Up For The Newsletter. Wiser heads than mine in the United States and Japan have thought this through. But there is no convenient holder for the sponge, and no convenient holder or hanger for the bottle of liquid Body Shampoo. Bath time is traditionally a time of pampering; one where you can go a little wild with your lotions and shower gels, testing out new promises. Americans will remember when Minnetonka's Soft Soap (since purchased by Colgate-Palmolive) started the liquid soap trend in early 1979. But I'm thinking all it did was just give me a convincing placebo effect. Special structure of the fiber, that make it easier to clean dirt and break down grease.4. "We saw an opportunity through innovation to give consumers something new and better than an old-fashioned bar soap and washcloth," recalls Tim Zimmerman, 41, Jergens senior VP-marketing. Bath & Body Works Art Stuff Stylin' Strawberry Glitter Splash, $13, ebay.com. Press question mark to learn the rest of the keyboard shortcuts. Delightful! Press J to jump to the feed. - 2 weeks 4 days ago. Whether you used any of these products or you still do, you have to admit it's fun to reminisce over how quirky shower time used to be. Each, 3 product ratings - 3 ~ Jergens Shea Butter Oil Infused Moisturizing Body Wash Paraben Free 22oz. Mr. Zimmerman and his multidisciplinary team-Jergens' first-ever to take a multifunctional approach to brand development and launch-thought in terms of a global trend. Activate your account. Why did I think that this is what I wanted to do after getting squeaky clean in the shower? By subscribing, I agree to the Terms of Use and have read the Privacy Statement, See Promotional Terms. Jessica Simpson Dessert Treats, $29.95, ebay.com. 3 product ratings - Jergens Enriching Shea Butter Body Wash, Daily Moisturizing Skin, 4 Bottles, 14 product ratings - Jergens Mild Soap Cleans & Freshens 3 Bars 9 oz, 80 product ratings - Jergens Extra Moisturizing Hand Wash 7.5 FL OZ Hand Soap Cherry Almond Scent x 4, 31 product ratings - Jergens Mild Soap, Lightly Scented Gentle Cleansing Soap For All Skin Types 8bar, 4 product ratings - Jergens Hydrating Coconut Moisturizing Body Wash Coconut Oil 22 fl Oz Shower Gel, 80 product ratings - JERGENS Extra - Cleans & Moisturizes - 7.5 Oz Hand Wash - CHERRY ALMOND -, 4 product ratings - (3) JERGENS Hydrating Coconut Oil-Infused Moisturizing Body Wash-22oz. It was so satisfying to watch and use. The merchant is solely responsible to purchasers for the fulfillment, delivery, returns, care, quality, and pricing information of the advertised goods and services. This is an obscure item from the late 90s and early 2000s. No animal testing Time to fill this bad boy with great products like gadgets, electronics, housewares, gifts and other great offerings from Groupon Goods. I think this was one of the body sponges that eventually led to loofahs being mass produced. Sign in to get personalized notifications about your deals, cash back, special offers, and more. Like, sherbet-flavored sweat. Shower gels or body washes weren't new in the U.S., but they had never caught on. Shower-friendly lotions that smelled like cookies or something whipped up in a bakery were also very in at the beginning of the millennium. I remember reading multiple articles that stated it'd get my hair as shiny and strong as a horse's mane. At the recent Exclusively HBA Trade Show, a senior Jergens executive touted what he said was a $50 million expenditure Jergens was putting behind this product introduction, together with what he claimed was $40 million more in each of the next two years, without any projection of it making a profit in a three-year period. Bath & Body Works Art Stuff Foamtastic Body Wash, $12, ebay.com. Product eligible for free returns within 30 days if in new/unused condition. 11.81"(30cm)Features:1.Made of natural sisal fibers, it is easy to clean and exfoliate your back and shoulders when you have a shower or bath.2. Jergens indicates in promotional literature that after all the previous efforts to make liquids go, 97% of the body cleansing category is still in bar soap. Scan to download the Groupon Mobile App on IOS or Android. You may unsubscribe at any time. Since the liquid soap did not produce lots of "cleansing" bubbles in the shower/bath, Americans did not take to using liquids beyond the wash basin or sink. Er, right? In some countries, liquid body cleansers account for up to 86% of the liquid soap category. Shipping and handling charges will be $2.99. Registered in England and Wales. It comes in "kit" form in a 4-ounce soap and sponge combination package, both Regular and Deodorant, for $2.89. Each, 1 product ratings - (2) JERGENS Paraben Free Deep Restoring Argan Oil-Infused Body Wash-22oz. I used it daily, until my brothers dog chewed it to bits . Not what I expected. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. And more than comical. Nor were consumers given an applicator to replace their washcloths. Nair Shower Power Sensitive Formula, $14, amazon.com. The formula that will somehow melt off the hairs from your leg: Sounds not at all terrifying and totally worth it to get rid of the annoyance of fumbling with razors. So check them out: Below are 11 early '00s shower products we used that are totally weird. If there was a demand, there was a product. All Groupon reviews are from people who have purchased this product. From eyeshadows to hairsprays to shower gels, we were ready to sparkle like disco balls during all hours of the day. Why did I think smearing myself with frosting-like, sticky lotion that smelled like old cupcakes was the capper to my beauty routine? Whether it's an old commercial or a book from your past, it belongs in /r/nostalgia. Then the realization hit the manufacturers that the largest segment of the personal soap category, 87%, was in soaps used in the showers and bathtubs of American homes. Refreshing and delightfully fragrant, it leaves skin feeling moisturized, and visibly radiant. Something went wrong. I could never get used to the fact that foam came out rather than liquid. Paraben free! But sometimes those experiments can go a little, well, weird. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Talk about marketing words. Dermatologist tested In its first year, the brand was No. There seems to be a problem serving the request at this time, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}, Jergens Extra Moisturizing Hand Wash - 7.5 Oz, 9 Count Jergens Mild Soap Pure & Natural Fresh Cleansing Body Bar 3 Oz Each, Jergens Mild Bar Soap for Normal to Sensitive Skin 3.5 Ounce 4 Count Gentle, Two Jergens Body Wash 22 Ounce Coconut Hydrating, Jergens Softening Cherry Almond Body Wash 22 FL Ounce, Jergens Hydrating Coconut Dry Skin Moisturizer 16.8 FL Oz, Jergens Mild Soap for Face and Body 3.5 Ounce Bar 8 Count, 2 Jergens Body Wash 22 Ounce Shea Butter Enriching, Jergens Mild Bath Soap Bars White - 4.5 Oz X 4 EA. Clear your head. Bath And Body Works Art Stuff Starry Sky Glitter Sparkle Lotion, $24, ebay.com. See our. So, in varying degrees, manufacturers turned to liquid soaps. It always gave me the vague sensation that I had mixed up the bottles and was now washing with mousse.